Panels and Discussions

Meet filmmakers, discuss lofty concepts and learn more about the craft in these Flyway sessions.

*** Friday, October 18 ***


Panel Discussion
10am – Noon
Villa Bellezza Winery
1420 3rd Street (Wisconsin Hwy 35), Pepin, WI
Admission: FREE


Emily Best, Seed&Spark
John Trigonis, IndieGoGo
Julie Keck and Jessica King, King Is a Fink Productions

These crowdfunding veterans have seen it all, from the most successful six-figure funding campaigns to the lamest, whiniest crowdfunding failures. Whether you’re just interested in learning what “crowdfunding” is all about, or you’ve been the mastermind of more than one crowdfunding effort, you’ll gain insights into the process and perhaps spark a whole new project. Come armed with questions for the experts!


Emily Best, CEO and Founder, Seed&Spark

12:30pm – 2:30pm
Villa Bellezza Winery Conference Room
Admission: $10 + ticketing fee in advance; $20 at the door
Eventbrite - How to Crowdfund. Seriously.

Limited to 20 participants

Unlike other crowdfunding platforms, Emily Best’s company Seed&Spark provides an end-to-end solution for filmmakers to fund AND distribute their films. In this workshop, Emily will expand on this new crowdfunding model and teach techniques that can help you create a sustainable filmmaking career. Topics include:

– Switching on Social Media: You have to start somewhere!
– Soft Launch: Let the right ones in, first.
– Campaigning: It’s a full-time job. No joke.
– The Aftermath: What do you do with your audience once you’ve got them aboard?
– Going Back to the Well: How to manage multiple campaigns.

Don’t miss your chance to benefit from Seed&Spark’s cutting-edge crowdfunding models and techniques!



Jessica King and Julie Keck, King Is a Fink Productions

2:45pm – 4:45pm
Villa Bellezza Winery Conference Room
Admission: $10 + ticketing fee in advance; $20 at the door
Eventbrite - Crowdfunding Charm School

Limited to 20 participants

When you ask people to join your crowdfunding campaign, they’ll either support it (enthusiastically or grudgingly) or ignore it (irritably or guiltily). What makes the difference? In this workshop, Julie and Jessica will help you be your most charming self as you crowdfund, leading to more and more clicks on your film’s “Contribute Now” button. You will learn:

– The five types of crowdfunders NOT to be
– The five types of crowdfunders to ASPIRE to be
– The secrets of good campaign communication management
– How to set the right tone during your campaign
– How to craft potent and enticing tweets/promos
– How to field questions and handle haters
– How to manage your nerves during a campaign and channel panic into enthusiasm

Join Jessica and Julie in this lively, interactive practice session!

*** Saturday, October 19 ***


Panel Discussion
10am – Noon
Pepin Village Hall
508 2nd Street
Admission: FREE

Jeanne Veillette Bowerman,
Michael Starrbury, Screenwriter, The Inevitable Defeat of Mister and Pete
Mike Ott, Screenwriter/Director, Pearblossom Hwy

When screenwriters ask an industry insider for advice, the most common response is, “Move to L.A.” But these panelists say, “Not so fast.” Coming from three different parts of the country, they’ll share their personal successes and failures as they’ve broken into the “system,” one way or another. This session covers creative strategies to use, no matter how far you are from the Hollywood hills. Topics include:

– How to build a strong community of support
– Planning your trips to L.A. to maximize your success
– The do’s and don’ts of pitchfests
– What you need before you pitch to a producer or an agent
– What to do after a networking trip
– How to keep your name in sight even when you’re miles away
– Newbie mistakes to avoid
– Understanding when to say “no” to a note

Beginning and experienced screenwriters alike will benefit from this insider/outsider panel.


1pm – 3pm
Pepin Village Hall
508 2nd Street
Admission: $10 + ticketing fee in advance; $20 at the door
Moderated by Jeanne Veillette Bowerman,

You’ve written a dramatic and/or hilarious scene, but you can’t be sure it actually works until you hear the words spoken aloud. In this workshop, screenwriters can bring in a scene from their screenplay for a chance to have a group of local actors read it. A discussion and critique will follow. There’s no better way to refine your work than by airing it in public!

Screenwriting professionals Jeanne Veillette Bowerman and Mike Ott will guide the process. Bring a printed copy for each of characters in your 5-10 minute scene (no more than five pages). Actors will read as many writers’ work as time permits.

Non-writers are also encouraged to come and contribute to the discussion.



Emily BestEmily Best founded Seed&Spark, the world’s first crowdfunding AND distribution site made just for indie film. In 2011, she produced her first feature, Like the Water, with a remarkable group of women. The spirit, the community and the challenges of that project inspired her to found Seed&Spark. Emily has produced theater, worked as a vision and values strategy consultant for Best Partners, run restaurants, studied jazz singing at the Taller de Musics, tour-guided and cooked in Barcelona, and studied Cultural Anthropology and American Studies at Haverford College. Recently, Emily was named one of the 2013 Indiewire Influencers, dedicated to 40 people and companies who are asking the big questions about what the independent film industry is today (and why) and, more importantly, what it will become

Jeanne Veillette BowermanJeanne Veillette Bowerman is Editor and Online Community Manager of and the co-founder and moderator of the weekly Twitter screenwriter chat, #Scriptchat. She writes a column for ScriptMag entitled Balls of Steel and has written several spec scripts, including the adaptation of the Pulitzer Prize-winning book Slavery by Another Name, with its author, Douglas A. Blackmon, former senior national correspondent of The Wall Street Journal. More information can be found on her blog:

King is a Fink HeadshotJulie Keck and Jessica King have produced and directed many low-budget short films, in addition to writing short and feature-length screenplays meant to be produced on a larger scale. Their primary goal: to tell stories that are at once familiar, uncomfortable, demented, and exhilarating. They have teamed up with online distribution hub tellofilms to write and produce content for their subscription-based site. They designed the live game show WHO KNOWS HER BETTER (hosted by The L Word‘s Elizabeth Keener), wrote and directed the lesbian coming-of-age tale I HATE TOMMY FINCH and the LGBT teen homelessness drama THE THROWAWAYS and are about to launch the highly anticipated sit-com ROOMIES.  Julie and Jess currently serve as tello’s Chief Creative and Operations Officers. When not writing or filming or web series-ing, Jessica is an English and film teacher, and Julie consults with independent filmmakers and nonprofit businesses on how to crowdfund and use social media.

Mike OttMike Ott studied under Thom Andersen at the California Institute of the Arts where he received his Masters of Fine Arts degree in Film/Video. His second feature film, Littlerock (2010), won numerous awards, including the Audience Award at the 2010 AFI Fest, a Gotham Award, and in 2011, Mike won an Independent Spirit Award for “Someone to Watch.” He is in the process of completing his Antelope Valley desert trilogy which includes: Littlerock (2010), Pearblossom Hwy (2012) (screening at Flyway 2013), and Lake Los Angeles (2014). Mike teaches film directing at the University of Southern California (USC).


Starrbury Headshot


Michael Starrbury discovered his love of cinema after sneaking into a movie theater as a young boy to see the classic Prince film Purple Rain. When Apollonia purified herself in Lake Minnetonka, it was as if God, Allah, Buddha and that Hindu elephant were giving him a sign. From that moment on, he would study the craft of screenwriting. He went on to become a Blacklist writer and three-time McKnight Fellowship winner and is now making his mark on Hollywood. He has developed pilots with ABC, Fox, FX and Comedy Central, and feature films with Warner Bros and New Line. His award-winning feature The Inevitable Defeat of Mister & Pete hits theaters in the fall of 2013.

trig-with-bookJohn Trigonis is a published poet, writer and storyteller, DIY filmmaker, freelance professor, and author of Crowdfunding for Filmmakers: The Way to a Successful Film Campaign. He is the Film, Web, and Video Manager for the popular crowdfunding site IndieGoGo. Cat lover, coffee aficionado, wine enthusiast, and comic book geek, as well.



Special Flyway 2012 Guests were Scilla Andreen (IndieFlix CEO) and Paul Rachman (Slamdance).

Special Flyway 2011 Guests were Ted Hope (SFFS, Good Machine, producer) and Jon Reiss (Bomb It, Think Outside The Box Office).

Special Flyway 2010 Guests were Kelley Baker (The Angry Filmmaker Survival Guides, Kicking Bird, sound designer of many Gus Van Sant movies) and Jon Gann (DC Film Alliance, DC Shorts FF).

Special Flyway 2009 Guests were Brian Newman (Crowd Play, Sub-Genre, Tribeca Film Institute) and Sheri Candler (digital marketing strategist).